District Attorney, Solicitor-General, and Sheriff Elections

Candidates for District Attorney, Solicitor and Sheriff often face more personal campaigns than candidates for other offices.

Why?

These jobs are most often not about traditional ‘conservative vs. liberal’ public policy debates. Voters base their decisions on issues that are much more personal: leadership skills, honesty, and competence, all of which are personal traits.

The best candidates and campaigns prepare far in advance to deal with this fact.

Good candidates will work to raise money to effectively deliver a campaign message. They will also work to inoculate themselves with well thought-out strategic planning. The best candidates deliver their campaign message with multiple methods of effective advertising including direct mail, television, phoning, radio and more.

The jobs of District Attorney, Solicitor and Sheriff are positions for executive-minded leaders who demand quality. Their campaigns need to reflect it.